Today I got the forward about the guy in his ex-wife’s wedding dress on EBay from 4 different sources. Last week it was some other forward. It’s funny how some URLs just spread like wildfire on the web. I have a theory that there are certain individuals out there on the web that are the ‘Kevin Bacon’s of the six-degrees game when it concerns the web. Certain users are situated across very crucial network hubs, and forward to folks who then propagate it to the rest of us. The real key to viral marketing on the web, is to identify these individuals and seed their mailboxes with the things you wish to spread.